Decleor were looking for the perfect packaging to reflect their high quality products and wow their customers. Curtis was the obvious choice for creative, sophisticated luxury presentation.
Firstly, we selected a high quality board with an uncoated surface which was super soft to touch as the material was a key aspect. By selecting an FSC material and printer using vegetable based inks, complimented with a water based coating, ensured the packaging had minimal impact on the environment. This uncoated tactile surface reflected the gentle nature of the products inside.
The innovation process led to a construction with an interactive design that slid apart to give the reveal factor. Inside an overlay card was incorporated into the design which ‘popped’ up displaying the information and instruction on how to use each product.
This cleverly engineered pack invites the consumer to interact with the gift set enhancing their experience of the brand.