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OUR PROCESS

Whether you know exactly what you want or you need our expertise and knowledge, we can help. We'll work with you to understand as much as we can about your product including weights, dimensions, SKUs and the look and feel. Then we'll identify the best materials.

For your packaging to be successful, it needs to look good, to perform, to transit and to reach the shelves in the right condition. We work with you to create great-looking packaging that displays as you want it to.

We'll take the brief through to our talented team in the design studio and create a sample for you so that you can touch and interact with it before making a final decision.

As a company, we're known for taking on the difficult jobs. We don't just take your order and print it off. We'll educate and support you, building a relationship so you can do your job at the highest level possible.

We love having visitors, so feel free to stop by to say hello. We can even cut a sample in the studio while you're here so that you can go away with a live product that's literally hot off the press.

We're a proudly family-owned and independent business, which means that we can be flexible and adapt what we do to suit you. With that said, here's the typical six step process that we follow.

1. Specify

We'll work with you to get an understanding of the dimensions, the style, the materials, the colours and the finishes that you need, as well as what you want your packaging to achieve.

We also try to get an idea of volume because that can have an impact on prices. Don't worry if you're not sure how many you need though, because we can also present a cross-spread of quantities so that you can make an informed decision.

Because of our commitment to sustainability and our engagement with the FSC and the World Land Trust, we have to factor these decisions into our decision-making so that we can minimise waste.

2. Estimate

Before we design anything, we get to know what you're trying to achieve, as well as a rough idea of your budget.

When we provide an estimate, we calculate how much it's going to cost to design, produce and put together the final packaging. It needs to be commercially viable for you.

Note that the estimate might not be 100% accurate to the final cost, because there can be further changes between when we create your samples and you place your order. We pride ourselves on our transparency and so we'll make sure that you understand what you're paying and what you're getting throughout the entirety of the process.

3. Sample

The sample stage is one of the most enjoyable parts of the job, because we get to take your concept and turn it into a live sample that you can hold in your hands.

This helps us to make sure that we've got everything right before we go to print so that we can reduce waste. This then allows us to provide a more accurate quote and to offer you the best price possible.

We also make sure that you're happy with the feel of the stock and that we've got the weight right. We can often use thinner materials to reduce weight and costs if we know that you're going to pack them into another protective medium.

4. Order

Once you're happy with your sample, you're ready to place an order.

There are occasional changes between the sample and the order stage, because you might decide to add some foil or to make other changes and additions. This impacts the production price, and so we'll then revisit the estimate to provide a more accurate quotation for your print run.

To fall in line with our ISO 9001 accreditation, we need an approved sample. We can then release the template for you to lay your artwork on to it, which brings us to the next step.

5. Artwork

Once you're happy with your artwork, we double check it against the quotation and then send It through to our studio. We'll provide a PDF proof for you to sign it off, or we can also send out four digital samples that are printed in our studio at an additional cost.

It depends on your preferences, because some customers find it hard to visualise the end product on a screen. There shouldn't be any typographical errors at this stage, but there are occasional minor layout tweaks.

For this final round of approval, we can create full digital mockups, taking the artwork and digitally printing it on the stock that's going to be used for production before cutting it out and assembling it. We then provide it to you so that you can take it out and present it as a real product even when it's not quite ready for the market.

Click here to download our artwork guidlines.

6. Produce

Once the artwork has been finalised and signed off, it's time for production. We run Heidelberg printing presses and have the ability to print in full colour and special colours. We are particularly noted for running special colours to match our customers exacting requirements. Both of the machines are constantly making micro-adjustments and scanning the sheets as they're running to keep the balance of ink uniform and to minimize any variance.

This means that when we go to print, we've got the best chance of colour consistency across the entire run. This goes back to our goal of reducing waste. Contrary to what people might think, a white sheet of cardboard isn't always white, and so we calibrate for that to ensure that the end result is as intended.

Ultimately, you get a high standard of printing and finishing from a provider that's made a huge commitment to reducing waste. We work with the World Land Trust and the FSC to give you the peace of mind you need to know that your packaging isn't contributing to the climate crisis.

© 2023 Curtis Print & Packaging. All right reserved.
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